Tik tok – is the clock ticking on traditional real estate advertising?
It costs more to advertise a home for sale in Australia than almost anywhere else in the world, which is driving real estate agencies towards more innovative ways of selling property.
Initially advertising on REA and Domain had been relatively inexpensive but prices grew as print media declined and eyeballs moved online. (Image source: Shutterstock.com)
It costs more to advertise a home for sale in Australia than almost anywhere else in the world, with the market dominated by two players who each charge thousands of dollars to list a single property.
Now some agents are getting creative — and it’s delivering spectacular results.
Real estate agent Luke Saville, property partner of inner-Melbourne’s The Agency, has recently sold — for top dollar — three properties he marketed solely through so…
