Increased demand of Queensland apartments brings upscaled design and amenity trends

There is an increasing trend for developers to accommodate the growing number of owners and investors looking for low-maintenance homes with more living spaces and as a result, purchasers are in for a win.

Northern view of Luxe Broadbeach
Demand brings larger, ultra-luxurious style apartments. Photo: Broadbeach Luxe. (Image source:

There is an increasing trend for developers to accommodate the growing number of owners and investors looking for low-maintenance homes with more living spaces and as a result, purchasers are in for a win.

Alouette Residences in Brisbane’s Newstead is exceeding the city’s average apartment size by up to 19% to accommodate for these changing lifestyles and are currently the largest new apartments available on Brisbane’s inner-city market.

Alouette Residences’ large, well-appointed apartment floorplans, with many including multi-purpose rooms, butler’s pantries and study nooks, have been appealing to a wide range of buyers, with 70% of apartments sold within weeks of going to market.

Paul Broad, managing director of Broad Property Research & Advisory, reported the apartments were “much larger” than competing developments across inner Brisbane.

“Based on our research, the average size of apartments in Alouette are amongst the largest currently for sale across inner Brisbane and in most cases are significantly larger than competing developments in the immediate locality,” Mr Broad said.

“All apartments at Alouette have parking for at least two cars and the majority of three and four-bedroom apartments are allocated three car spaces, and there is opportunity to purchase additional car parks.

“This is an extremely generous car parking provision and a major point of difference, especially as the value of a car park in inner Brisbane is generally considered to be around $75,000.”

The $60m boutique apartment building overs 57 larger home-sized one, two, three and four-bedroom private residences in Brisbane’s inner city. Offering a range of layouts with butler’s pantries, study nooks & Miele kitchen appliances starting from $720 000, with 35 apartments offering multi-purpose rooms to suit buyers looking to make the transition from a traditional house to a low maintenance apartment lifestyle.

TOTAL Property Group Managing Director Adrian Parsons says there has been a shift in the way people are choosing to live, with more homebuyers opting for large apartments over houses to reside in sought-after inner-city locations that can improve their lifestyles.

He said demand for apartments with more living space had been increasing over the past few years, driven by the ‘rightsizing’ trend and then the pandemic which made working from home the new normal.

“These factors have been encouraging residential developers to design larger apartments that can accommodate changing lifestyles as people seek more space to work and relax in their homes,”

“There’s been a considerable shift in the type of apartments being built across Australia, away from high density projects to more sustainable boutique buildings.” Mr Parsons said.

Further south in Broadbeach the new LUXE Broadbeach is offering full floor 374sqm apartments. Located in the idyllic lifestyle location on the Gold Coast, the Charles Avenue tower is offering purchasers a vibrant beachfront location with unobstructed parkland, beach and ocean views.

Further offering a taste of the ‘ultra-luxurious style’ interiors also include a glassed wine cellar wall cabinets and room, designer gourmet kitchen with butler’s pantries, ensuited bedrooms that open out to terrace balconies and six star building amenities to all residents and their guests.

The $158million LUXE Broadbeach has been designed by award-winning architectural firm DBI. The 28 whole floor apartments priced from $5.05m have a choice of four different floorplans available to any level, with configurations of three, four and five bedrooms with opportunities for multi-purpose rooms that can be used as home theatres, studios and full-sized offices, plus the unique option to incorporate a self-contained apartment within an apartment.

Broadbeach LUXE Development Company Director John Kubatov said the Company assembled a top tier development team to deliver a landmark building that maximises the site’s prime north-east facing corner position that provides unobstructed parkland, beach and ocean views that can never be built out.

“The LUXE Broadbeach Sales Display Suite reveals in detail all the extensive architectural design of ultra-premium apartments that reflect this high-quality location.

“Our sales and development teams have worked alongside our award-winning architectural and interior design consultants at DBI to create a display that showcases all the features that make LUXE a six-star building.”

Mr Parsons said there had been strong interest in the few short weeks since development plans were announced in September.

“The response we have received so far for this level of prestige demonstrates that the quality of life on the Gold Coast is highly appealing to buyers looking for ultra-luxurious properties that elevate lifestyle.

“There is confidence in Gold Coast’s luxury property market following the past year’s extraordinary growth and the region has been under international spotlight recently for being one of the fastest-rising luxury housing markets in the world.”

Resident amenities also include a 25-metre heated lap pool, residents’ lounge, sauna, barbeque area, gymnasium and yoga lawn, with views over the Broadbeach foreshore and out to the ocean.

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