Agents remain relevant in evolving digital marketplace
As the rise of social media has made self-publishing simple, many Australians are considering the value of real estate agents, and whether they can sell or rent their properties without them.
Mark Armstrong says an agent's negotiating skills can be the key to vendor happiness. Photo: RateMyAgent (Image source: Shutterstock.com)
As the rise of social media has made self-publishing simple, many Australians are considering the value of real estate agents, and whether they can sell or rent their properties without them.
But while it may be tempting to save thousands on the cost of commissions, eschewing an agent and going it alone can be a risky strategy because of the emotion involved in selling a home, according to RateMyAgent co-founder Mark Armstrong.
“Selling a prope…
