Circadian rhythm lighting, golf simulators, mood sensitive hot-desking: welcome to the new real estate reality

Australian real estate cannot afford to rest given the proclivity of residential and commercial tenants to want to do that in style.

There’s an increasing demand for spaces incorporating state-of-the-art wellness amenities such as luxury day spas, wellness centres, private cinemas, co-working facilities and even golf simulators.

This trend is shaping how luxury apartment complexes, office buildings, and mixed-use developments are designed and sold.

But what is it that makes these wellness-focused developments so compelling, creating such strong demand?

Developers must truly understand the deeper motivations driving this shift—how the integration of wellness amenities reflects broader changes in lifestyle priorities. By tapping into this insight, they can better shape their projects to not only meet current expectations but also to stand out in a competitive market.

The rise of wellness-centric living

Australia is among those countries leading the charge in wellness real estate, ranking as the third-largest market globally, valued at A$24.5 billion. This trend reflects a broader global shift, with the wellness real estate market forecast to more than double from $651 billion in 2023 to $1.36 trillion by 2028.

Locally, developments with wellness-focused amenities are experiencing sell-out success, particularly in the off-the-plan apartment market. These residences go far beyond providing shelter; they promise a lifestyle that makes cultivating a wellness-oriented lifestyle seamless—even in high-density apartment living.

A great example of this is the YarraBend development in Melbourne. The development includes walking and cycling tracks, wellness retreats, outdoor fitness zones, gyms and communal gardens. A central focus is the integration of green spaces and sustainable architecture, creating an environment where residents can prioritise physical and mental health.

For owner-occupiers, especially millennials and Gen Z buyers who prioritise health and experiences, these resort-style developments offer an irresistible combination: a vibrant urban lifestyle underpinned by convenience, community, wellbeing and environmentally-sound design.

Health-first office spaces

The wellness wave isn’t confined to residential living—it’s also fundamentally changing the corporate real estate sector. In a challenging post-pandemic market, wellness-centric office spaces are proving to be a competitive edge.

Research indicates that more than 80 per cent of employees in wellness-oriented workplaces report higher job satisfaction, and companies embracing health-focused designs are better positioned to attract and retain top talent.

Class-A office buildings in Australian cities are responding to these trends with innovations such as advanced air filtration systems, natural light optimisation, ergonomic furniture, and biophilic designs that connect occupants to nature. These spaces enhance productivity and serve as powerful tools for companies aiming to re-engage employees in physical offices amidst the hybrid work revolution.

A standout example in Australia is GSK’s newly refurbished headquarters in Melbourne, which earned WELL Certification at the Platinum level. The office features circadian rhythm lighting, ambient soundscaping, and adaptable hot-desking zones to support diverse moods and neurotypes.

With a climate-controlled rooftop terrace and advanced technology to connect in-office and remote teams, GSK’s space is a model of inclusivity, sustainability and workplace wellness.

A market opportunity for developers

The wellness lifestyle trend presents a significant opportunity for developers to tap into a rapidly growing market.

With the Global Wellness Institute predicting 15.8 per cent annual growth in the real estate wellness sector until 2028, there is a clear demand for spaces that prioritise health and wellbeing.

Properties that feature wellness amenities—such as fitness centres, air purification systems, green spaces, and biophilic designs—are highly sought after, allowing developers to command premium valuations and attract high-quality tenants.

This trend offers developers a unique chance to enhance their property portfolios and future-proof their investments.

By integrating wellness principles into their projects, they can create spaces that resonate with the growing number of health-conscious consumers. As wellness-driven developments become more mainstream, developers can build a competitive advantage by offering environments that foster productivity, relaxation and overall wellbeing.

This focus on wellness appeals to buyers and tenants and helps cultivate long-term, sustainable communities, ensuring these projects deliver lasting value and financial success.

A sustainably developed future

Australia’s wellness real estate trend is more than a passing phase; it represents a long-term reimagining of urban life. By integrating health-first principles into every aspect of design—whether through enhanced air quality, sustainable materials, or spaces that foster community connection—developers are aligning with a consumer mindset that values wellbeing as a fundamental priority.

The message for Australia's real estate sector is clear: properties prioritising health and wellness are no longer a luxury but a necessity.

This shift is enhancing the quality of life for residents and employees and delivering significant economic and environmental benefits. Health is wealth; for Australia, embracing wellness in real estate is an investment in a thriving future.