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Busselton WA's best performing regional centre

Busselton was the top performing regional centre in Western Australia for price growth during the March 2022 quarter, with its median house sale price increasing 5.5 per cent.

Busselton jetty at sunset, with four blue house units on jetty structure.
A shortage of housing is driving property prices up in the tourist town of Busselton, 230 kilometres south of Perth.

Busselton was the top performing regional centre in Western Australia for price growth during the March 2022 quarter, with reiwa.com data showing its median house sale price increased 5.5 per cent to $580,000.

Seven other regional centres also recorded price growth during the quarter, with Esperance’s median house sale price unchanged at $390,000. 

REIWA Deputy President Joe White said price growth was widespread across regional WA during the March 2022 quarter, with the Busselton regional centre the stand-out performer. 

“The impressive price growth recorded in the Busselton regional centre during the quarter can largely be attributed to a shortage of available housing in the region,” Mr White said. 

reiwa.com data shows house listings fell more than 21 per cent in the Busselton regional centre during the quarter and were down 42 per cent compared to the March 2021 quarter. 

“With less stock available, this has turned the heat up amongst buyers, forcing them to be more competitive when putting an offer on a property and pushing up the regional centre’s median price," Mr White said. 

“We've also seen an increase in interest in the Busselton regional centre from people living in Perth and interstate which has contributed to demand. 

“Now that there are direct flights available from Melbourne to the Busselton Margaret River Airport, it will be interesting to observe what impact this has on house prices in the region moving forward,” Mr White said. 

Other regional centres to record notable increases in median house sale price during the quarter were Port Hedland (up 3.9 per cent), Geraldton (up 3.6 per cent) and Kalgoorlie (up 3.1 per cent). 

“Living regionally is becoming more accessible than ever with employers increasingly shifting to a work-from-home flexible business model. This has opened the door for people who previously needed to remain in the city for work, to look outside of the metro area to the growing opportunity in the regions," Mr White said.

Port Hedland leads annual price growth

All nine regional centres recorded price growth during the 12-month period between the March 2022 and March 2021 quarters.

Port Hedland was once again the top performer, with its median house sale price increasing 40.6 per cent to $457,000 between the March 2021 and 2022 quarters. 

Regional centre Median house sale price Three-month change 12-month change
Albany $425,000 +2.3% +8.6%
Broome $619,000 +2.2% +17.5%
Bunbury $395,000 +2.6% +8.2%
Busselton $580,000 +5.5% +12.6%
Esperance $390,000 -0.0% +5.4%
Geraldton $375,000 +3.6% +21.0%
Kalgoorlie $326,020 +3.1% +3.5%
Karratha $513,750 +2.7% +8.2%
Port Hedland $457,000 +3.9% +40.6%

Mr White said a combination of factors were contributing to Port Hedland’s strong price growth.

“The Pilbara’s thriving commodity market has had a positive impact on house prices in Port Hedland, particularly as the COVID-19 pandemic has shifted the mindset of mining companies towards favouring a more localised workforce. 

Another key contributor was the success of the Voluntary Buy-Back Scheme in Port Hedland’s West End that the WA Government agreed to back in June 2020. The scheme gives eligible residential property owners the opportunity to sell their property for a government-guaranteed premium market price. 

“With more than 100 properties sold through the Voluntary Buy-Back Scheme in 2021 alone, this has had, and will continue to have, an impact on median house price growth in the Port Hedland regional centre,” Mr White said.

Other regional centres to record notable annual growth in median house sale price were Geraldton (up 21 per cent), Broome (up 17.5 per cent) and Busselton (up 12.6 per cent). 

"REIWA anticipates that WA’s strong economy and forecast 1.2 per cent population growth, coupled with the state’s housing shortage, will maintain demand for properties in the regions and continue to drive price growth,” Mr White said.

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