Australian Property News

Properties with no asking price deterring buyers

Posted on Wednesday, April 04 2012 at 2:36 PM

Are you selling your property at the moment without an asking price? You might be doing more harm than good, according to PRDnationwide.

A poll released by the company shows not using fixed asking prices when marketing properties is negatively affecting the audience of potential buyers. In fact, three quarters or 75 per cent of respondents were greatly deterred by properties which didn't reveal a fixed asking price  -  often overlooking those properties during the search for a new home. 

Another 20 per cent of respondents were slightly deterred by a property without a selling price, while only 2.5 per cent were definitely not deterred.

Research director Aaron Maskrey says the results show sellers could be missing out on potential purchasers by not advertising a selling price or giving a range.

"Typically, sales activity across the market is well below the longer-term average and every effort should be made to be seen by the most number of house hunters," he says.

"According to the poll, estimating a sale price ensures every opportunity to maximise viewings and competition.  

"It's critical that a price or price range is applied correctly by an agent who has had the required training."

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