Advertise your business in API

We're the market leader in residential property magazines

API is Australia's highest-selling residential property magazine.

Would you like to see in one click how API sells compared to other titles?

iSubscribe is an independent website which sells subscriptions to a vast range of Australian magazines to the general public.

Check out iSubscribe's Business/Finance section to see where API is ranked compared to our competitors and other Business/Finance titles. The rankings are in the "This Month's Top 20" box on the left side of the screen. Titles are ranked by the number of subscriptions sold in the last 30 days, and the list is updated daily. (Note that the magazine listings on the rest of the page - the ones showing small cover images - are displayed in random order.)

The iSubscribe screenshot below was snapped on 19 November 2009:

NEWS FLASH...

Thousands of copies of API will be distributed to attendees at the SMART Investment and International Property Expos in Singapore and Hong Kong in 2010.

As an API advertiser, you're in good company.

API is recognised as an effective advertising solution by a wide range of companies around Australia and the world, in many different industries. Our ad placements come from advertising agencies as well as direct bookings from clients.

Recent and past API advertisers include companies like Defence Housing Authority, various Australian Government departments (including the ATO), Suncorp-Metway, Westpac, Devine, Ray White Project Marketing, CBA Business Banking, Herron Todd White, Domain.com.au, Stockland, First Permanent (a Merrill Lynch subsidiary), CGU, several TAFE colleges and many others.

Many companies have advertised regularly in API for years, because they’ve learned from experience that we deliver results - not empty promises.

Target market

If your business provides goods or services of interest to property investors and/or home buyers (or high net worth individuals generally), advertising your business in API could prove to be a very cost-effective way to boost your turnover and get your phone ringing with new enquiries.

API magazine is targeted primarily at home buyers and rental property investors, with a secondary target of property professionals. Most API readers are planning to purchase property in the near future. Many plan to build and/or renovate. Australian Property Investor is also proving invaluable to investors planning to buy property outside their local areas (such as Australians buying/moving interstate and overseas investors buying in Australia) as it provides them with information about markets, developments, property services, etc. in the area they're buying in. This information may be hard to find in their local area.

Advertising opportunities

Australian Property Investor provides a unique opportunity to directly target prospective buyers of both homes and investment properties. Some products/services/advertisers likely to benefit most from API's particular readership would include:

• Property itself (e.g. real estate agents, property developments & projects, display homes)
• Financial/insurance services (banks, credit unions, finance and insurance companies)
• Professional services (solicitors, accountants, financial advisors, property consultants)
• Building/renovation services (architects, builders, trade services)
• Building/renovation products (e.g. new bathrooms, kitchens, roofs, tiles, paint, etc.)
• Information (books, seminars, software related to property investment)

If you're serious about marketing to property buyers and investors, give us a call today. We'll help you develop an effective, carefully targeted national advertising campaign.

Circulation and readership (April 2010 print run = 45,000)

API magazine has over 13,000 subscribers.

API magazine is the only ABC-audited residential property magazine in Australia.

API magazine's ABC-audited per-issue circulation for the period January-June 2009 was 25,943 (Australia) plus 400 overseas for a total of 26,343.

Based on an industry average of around 2-3 readers per copy, API averages around 50,000-79,000 readers per issue.

Most of these people are planning to buy property soon.

Do they know about YOUR business?

It's all about asking the right questions...

To help you make an informed advertising decision, here are four vital questions to ask any publication you're considering advertising in:

1. How many subscribers do you have?

2. Your media kit quotes a distribution (print run) of X, but makes no reference to actual sales. How many copies of your last issue did you actually sell through newsagents? (Compare these to API's audited circulation figures.)

3. Your media kit quotes a distribution (print run) of X. What was your actual print run for the last issue you printed? What will be the print run for the issue I'm planning to advertise in? (Many magazines change their print run each month, so the distribution figure in a media kit may be outdated.)

4. Is your circulation ABC-audited? If not, why not?

Media kit

Want to know what type of readers we have, and what they're planning to buy? Contact Laurie O'Brien at advertising@apimagazine.com.au or (07) 3720 9422 for a copy of the API media kit, containing our most recent AC Nielsen Reader Survey.

NOTE: All information on this page (circulation, etc.) is subject to change without notice. Please contact Laurie O'Brien for the most recent figures.

Advertising deadlines - 2010

Issue	Booking Deadline	Material Deadline
January	November 27	December 4
Feb	December 24	January 5
March	January 27	February 5
April	March 26	March 5
May	March 25	April 1
June	April 28	May 5
July	May 28	June 4
August	June 28	July 2
September	July 30	August 5
October	August 27	September 3
November	October 1	October 6
December	November 1	November 5

Artwork specifications

Details for supplying artwork to the magazine can be found on our advertisement specifications page.

Other advertising and marketing options

Additional options include online advertising and bulk magazine and subscription purchases.