Advertise your business in API
We're the market leader in residential property magazines
API is Australia's highest-selling residential property magazine.
Would you like to see in one click how API sells compared to other titles?
iSubscribe is an independent website which sells subscriptions to a vast range of Australian magazines to the general public.
Check out iSubscribe's Business/Finance section to see where API is ranked compared to our competitors and other Business/Finance titles. The rankings are in the "This Month's Top 20" box on the left side of the screen. Titles are ranked by the number of subscriptions sold in the last 30 days, and the list is updated daily. (Note that the magazine listings on the rest of the page - the ones showing small cover images - are displayed in random order.)
The iSubscribe screenshot below was snapped on 11 March 2009:
As an API advertiser, you’re in good company.
API is recognised as an effective advertising solution by a wide range of companies around Australia and the world, in many different industries. Our ad placements come from advertising agencies as well as direct bookings from clients.
Recent and past API advertisers include companies like Defence Housing Authority, various Australian Government departments (including the ATO), Suncorp-Metway, Westpac, Devine, Ray White Project Marketing, CBA Business Banking, Herron Todd White, Domain.com.au, Stockland, First Permanent (a Merrill Lynch subsidiary), CGU, several TAFE colleges and many others.
Many companies have advertised regularly in API for years, because they’ve learned from experience that we deliver results - not empty promises.
Target market
If your business provides goods or services of interest to property investors and/or home buyers (or high net worth individuals generally), advertising your business in API could prove to be a very cost-effective way to boost your turnover and get your phone ringing with new enquiries.
API magazine is targeted primarily at home buyers and rental property investors, with a secondary target of property professionals. Most API readers are planning to purchase property in the near future. Many plan to build and/or renovate. Australian Property Investor is also proving invaluable to investors planning to buy property outside their local areas (such as Australians buying/moving interstate and overseas investors buying in Australia) as it provides them with information about markets, developments, property services, etc. in the area they're buying in. This information may be hard to find in their local area.
Advertising opportunities
Australian Property Investor provides a unique opportunity to directly target prospective buyers of both homes and investment properties. Some products/services/advertisers likely to benefit most from API's particular readership would include:
- Property itself (e.g. real estate agents, property developments & projects, display homes)
- Financial/insurance services (banks, credit unions, finance and insurance companies)
- Professional services (solicitors, accountants, financial advisors, property consultants)
- Building/renovation services (architects, builders, trade services)
- Building/renovation products (e.g. new bathrooms, kitchens, roofs, tiles, paint, etc.)
- Information (books, seminars, software related to property investment)
If you're serious about marketing to property buyers and investors, give us a call today. We'll help you develop an effective, carefully targeted national advertising campaign.
Circulation and readership (April 09 print run = 46,000)
API magazine's print run for the April 2009 issue is 46,000.
API magazine has over 14,000 subscribers.
API magazine is the only ABC-audited residential property magazine in Australia.
API magazine's ABC-audited per-issue circulation for the period July-December 2008 was 30,817 (Australia) plus 481 overseas for a total of 31,298.
Based on approximately 2 readers per copy (calculated by AC Nielsen from API's 2007 Reader Survey data), API averages over sixty thousand readers per issue.
Most of these people are planning to buy property soon.
Do they know about YOUR business?
Comparing readership figures for different magazines
When comparing readership figures for magazines, it's important not to accidentally compare one magazine's sales with another magazine's distribution (print run.) Some magazines print a lot of copies but don't sell very many. To entice advertisers, they try to keep the focus on their overall distribution (print run), and are reluctant to discuss their actual sales figures. A "red flag" to watch out for is a media kit which mentions only the magazine's distribution figure, but makes no mention of sales results.
Most magazines arrive at a readership figure by multiplying their circulation (that's actual sales, not print run) by a readers-per-copy figure, often around 1.8 to 2.2 readers per copy.
API has become aware of one non-ABC-audited Australian publication which is claiming a "readership" of 77,000. It has arrived at this figure by multiplying its full print run (claimed to be 35,000) by 2.2, yielding a figure of 77,000.
As most magazines (including API) use their actual sales figures - not their print run - to estimate readership figures, we are concerned that this "readership" calculation may confuse prospective advertisers, and we believe the issue merits some clarification.
API's April print run is 46,000. If we used this same formula (print run x 2.2 = readership) API's "readership" would be over 100,000, or around 30% higher than the other publication. (Note that we do not consider print run x readers-per-copy as a meaningful readership calculation – we've simply shown here how API would compare using the same formula.)
It's all about asking the right questions...
To help you make an informed advertising decision, here are four vital questions to ask any publication you're considering advertising in:
1. Your media kit quotes a distribution (print run) of X, but makes no reference to actual sales. How many copies of your last issue did you actually sell through newsagents? (Compare these to API's audited circulation figures.)
2. Your media kit quotes a distribution (print run) of X. What was your actual print run for the last issue you printed? What will be the print run for the issue I'm planning to advertise in? (Many magazines change their print run each month, so the distribution figure in a media kit may be outdated.)
3. How many subscribers do you have?
4. Is your circulation ABC-audited? If not, why not?
Media kit
Want to know what type of readers we have, and what they're planning to buy? Contact Laurie O'Brien at advertising@apimagazine.com.au or (07) 3720 9422 for a copy of the API media kit, containing our most recent AC Nielsen Reader Survey.
NOTE: All information on this page (circulation, etc.) is subject to change without notice. Please contact Laurie O'Brien for the most recent figures.
Advertising deadlines - 2009
| Issue | Booking Deadline | Material Deadline |
| January | 1st December | 1st December |
| Feb | 3rd January | 3rd January |
| March | 1st February | 1st February |
| April | 1st March | 1st March |
| May | 3rd April | 3rd April |
| June | 2nd May | 2nd May |
| July | 28th May | 1st June |
| August | 29th June | 3rd July |
| September | 27th July | 1st August |
| October | 31st August | 3rd September |
| November | 28th September | 3rd October |
| December | 29th October | 1st November |
Artwork specifications
Details for supplying artwork to the magazine can be found on our advertisement specifications page.
Other advertising and marketing options
Additional options include online advertising and bulk magazine and subscription purchases.
